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WEG's Study on the Impact of the Ultra Music Festival Highlighted in the Miami Herald

 

In an October 10th Miami Herald article, WEG’s analysis on the economic impacts generated by the Ultra Music Festival in Miami was highlighted.  Ultra Music Festival is a three-day electronic music festival that takes place in Miami every March bringing in an estimated 55,000 people a day, 60% of which come from outside the County, to enjoy internationally renowned DJs and performers. According to the article and WEG’s study, “the Ultra Music Festival and its fans pour $40 million directly into the economy every year for everything from equipment rentals to glow sticks” and with “indirect and induced spending included, that number totals $79 million, according to the report from the Washington Economics Group, which also said the three-day event supports 915 jobs. The report says the event’s organizers spend about $11.5 million on operational costs.”

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