Virginia International Raceway (VIR) CEO/Owner Connie Nyholm shared finds from a comprehensive study of the economic impacts of VIR at the Danville-Pittsylvania County Chamber of Commerce’s Business at Breakfast event, also co-hosted by the Halifax County Chamber of Commerce.
According to the study, by The Washington Economics Group, Inc. (WEG), VIR hosts important events in motor racing throughout the year, along with many non-race events. Approximately 270,000 visitors attend race and non-race events held at VIR each year with over 90 percent coming from outside the local region, and staying for multiple days within the local region. As a result, the economic impact of out-of-region visitor spending is significant, contributing annually over $197 million in total economic impact to the Region (Halifax and Pittsylvania Counties and the City of Danville. Read full article here